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http://www.alz.org/news_and_events_17691.asp

Celebrities vie for “Who Wears Purple Best?” title to raise awareness of new global prevalence on World Alzheimer’s Day Today, on World Alzheimer’s Day, new data released estimates 35 million people worldwide – a 10% increase over 2005 – are living with Alzheimer’s and dementia, highlighting the urgent need for action and response.